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The UK's leading provider of inflatable hot tubs


From our deep rooted manufacturing origins and solid Armstrong brand foundation, we are about to create and develop the most profitable ceiling manufacturer and deliver the best value to our customers and shareholders.


Wave Direct is the UK's leading supplier of inflatable hot tubs, paddleboards, beauty, pets and children's products. 

We’re cool people selling fun products. When we launched in 2016, our mission was to sell a variety of cutting-edge products for leisure and lifestyle occasions. We created a fast-to-assemble and easy-to-use Hot Tub that heats to 400C. Sold at affordable prices, Wave Hot Tubs allow ordinary people to enjoy a luxurious experience in their garden.

Now we’re on fire: with exponential growth, global distribution, an ever-expanding product portfolio, and a growing community of Wave-lovers around the world. We’re at a perfect stage in our journey. Our business is still small enough for you to make difference, while big enough to do amazing things.

Reasons Why You Know You Want To Work For Wave

We make epic Hot Tubs and stand-up Paddle Boards. Our products are ready to use in less than 5 minutes and cost as little as £199.99.

We’re growing really fast and have no plans to slow down. Wave will likely appear on The Sunday Times Fast Track 100 list within the next year.

We’ve turned an old building in the centre of Newcastle into a pretty cool office. It's only 2 minutes’ walk from Central Station and has table tennis tables, big-screen TVs, an outdoor picnic area, and enough coffee to sink a ship. And don’t tell anyone, but we have a WELL STOCKED beer fridge too!

Our team consisted of 12 people this time last year – now we're up to 45 (+1 dog). They are all AWESOME.

These are our values: Passion, Ambition, Innovation, Putting our customers and people first. We live by them and demand them in everything we do. Our culture is core to our whole reason for being.