Whoever you are, wherever you come from, and however you feel – we have the coffee you love. From everyday favourites to premium indulgences, our portfolio spans every taste and occasion, ensuring there’s something for everyone.

Rooted in rich heritage and local coffee cultures, our brands do more than serve great coffee. They bring people together, spark inspiration, and create meaningful moments of connection – giving everyone the freedom to express themselves and the energy to transform their day.

We follow a distinctive brand-building model that gives each brand its own authentic voice and purpose. Our three global powerhouses – Peet’s, L’OR, and JACOBS – operate across multiple markets, united by one shared ambition and one consistent global standard.

Alongside them, our nine local icons shine in their home countries. Each draws strength from its culture and tradition, standing as a beloved household name that holds a special place in the communities it serves.

Gevalia – SWEDEN’S MOST DRUNK COFFEE 

Coffee came to Sweden in 1685, but at first it was mostly considered a kind of medicine. It was not until the mid-1800s that it broke through and became a popular drink. Around the same time, an enterprising 26-year-old registered the company "Victor Th Engwalls Handelshus i Gefle". That year, 1853, Gävle had 9,500 inhabitants and no less than 80 competing retail companies – a tangible result of the city's importance as one of the country's most important port cities.

The trading house traded in such widely different things as grain, brandy, snuff, tobacco, glass and meat. The company flourished and, thanks to good insurance, it even survived the great fire that devastated large parts of the city in 1867. The customers were mostly in the Gävle area and a bit north and up Dalarna. In 1905, the company was converted into a limited company. Three years later, Victor Engwall died and his son Ernst Engwall took over.

In 1913, Engwall bought its first own roastery facility to offer customers coffee with a better and more consistent quality than what you got when roasting the coffee in shops or in homes. In 1914, the name Gevalia was registered, but it was not until the 1920s that the name was really established: then it was printed on the red, pre-packaged coffee packages that began to be sold.

In order to gain better control over the quality and develop the processing and storage of the coffee, Gevalia established a research laboratory in 1948, and five years later one of Europe's largest coffee roasters was inaugurated in Gävle. At the same time, Jacob Engwall came into the company in earnest. He brought with him experience from coffee farms in Brazil and the packaging industry in the United States.

In 1957, vacuum packing began to be carried out, now it was possible to transport and store the finished coffee without affecting the taste and quality. Gevalia's popularity grew and in 1966 the coffee from Gävle became the most drunk in the country. In 1971, the Engwall family sold Gevalia to General Foods. A few years later, the development had progressed so far that they could start making instant coffee that was good enough to put the name Gevalia on it. In the following decades, Gevalia was also introduced in the Nordic countries and also Estonia.